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Google AdWords Changes

ON THE BRAIN

Here are a couple of interesting posts about the recent changes to Google AdWords that will continue to evolve during the coming months… There will now be four ads at the top of most searches, instead of three. And there will be no ads on the right side of the search (which is no biggie because people have been visually blocking those out for a very long time). This will mean a decrease in the total number of available ad spots, which may increase the demand for those spots, and as a result potentially increase the cost. We’ll be keeping an eye on this to see how it continues to take shape.

From Mozilla:
http://moz.com/blog/four-ads-on-top-the-wait-is-over

From a marketing trade website:

FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results

 

proposal-illustrations-1

We’ve just submitted a proposal for a new project and the process of creating it actually generated a couple of cool illustrations. Since only a few people will see the proposal, we thought it would be fun to post these two illustrations we whipped up for it.


Copyright Allison Stevens

PS: I love that the way they’re laid out in that image, they make a little face! I can’t see anything but the sweet smiley face now!

 

Two Bold Sites

ON THE BRAIN

I’m not sure how this always seems to happen, but again we’ve had two sites go live in two days! And they’re two very different sites with one thing in common, they definitely have a bold color palette!


bodiddleyplazasite-copyright-aasartsOne is a temporary landing page for the reopening of Bo Diddley Plaza in downtown Gainesville, Florida. We are also excited to be currently building the main site for Bo Diddley Plaza that will go live after they reopen! So stay tuned for that too.

See the Bo Diddley Plaza Landing Page »


ufsbvdrsite-copyright-aasartsThe other is the new site for the University of Florida Division of Small Business and Vendor Diversity Relations. This is a real source of pride for us because of what this division can mean for businesses just like ours — small, women-owned businesses in a very male-dominated industry with a lot of big fish to compete with!

See the UF SBVDR site »

Check out the sites. We hope you enjoy!

 

Weeeeeeeee!

ON THE BRAIN

Fabric samples spread out on the desk for a client… definitely a sign of a fun, interesting day!

IMG_0969-0.JPG

 

Incredible Design Trivia

ON THE BRAIN

Did you know that the consumption of alcohol makes it more difficult to tell the difference between red and green? One of the many reasons you shouldn’t drink and drive (think stoplight confusion)…

 

Jazzzzzzz

ON THE BRAIN

turnham_631

How fantastic is this image of Edythe Turnham and her Knights of Syncopation (c. 1925)?!?!?!

Turnham toured the Northwest with her band and played up and down the West Coast and on President Line Cruises, embodying travel routes that linked Washington musicians to the rest of the nation and the country. (Image courtesy of the University of Washington Library Digital Collections.)

See the original page…

 

More Quotes

ON THE BRAIN

We’re really bad at Capitalism. — The Anfield Wrap (Podcast about Liverpool Football Club)

 

We’re climbing on the soapbox for a moment:
We couldn’t say it better than Nicholas Kristof does in this NY Times OpEd:

Our world is enriched when coders and marketers dazzle us with smartphones and tablets, but, by themselves, they are just slabs. It is the music, essays, entertainment and provocations that they access, spawned by the humanities, that animate them — and us.

Read the Article »

The Humanities are incredibly important. Not only do they make life worth living, careers like graphic design (which some view as frivolous) are a pivotal part of human communications.

 

A. Quinn Jones Museum

PORTFOLIO | WEBSITES

aqjmuseum-website

In 1923, A. Quinn Jones became the inaugural principal of Lincoln High School in Gainesville, Florida (at the time offering grades one through eleven). With the belief that his graduates should receive full high school diplomas, “Prof” Jones, immediately began preparing the school for full accreditation from the State of Florida. In 1926, Lincoln High School became only the second African-American high school in the state of Florida to qualify for this distinction. Accredited diplomas gave graduates the credentials they needed for full acceptance at colleges and universities. The A. Quinn Jones Museum project is intended to honor this visionary educator and the unique community that he helped build.

 

Ten Speed Photo

PORTFOLIO | WEBSITES

tenspeedphoto-websiteThis website can best be summarized by the phrase “Simplicity isn’t simple.” This site has lots of hidden elements and programming that bring together a very simple look that’s still editable by the client. The result is a slick, streamlined, elegant portfolio that features the photographer’s work without clutter or distractions.

 

intelligentgovernance-chinese

 


A series of websites created for writers By Nicolas Berggruen and Nathan Gardels to promote their book Intelligent Governance for the 21st Century: A Middle Way between West and East in several different languages. Pictured is the Chinese language version.

ENGLISH » intelligentgov.com
SPANISH » gobernanzainteligente.es
PORTUGESE » governancainteligente.com
FRENCH » gouvernerauxxisiecle.fr
GERMAN » klugregieren.de
CHINESE » ZhiHuiZhiLi.com
智慧治理—21世纪东西方之间的中庸之道

 

Intelligent Governance: Klug Regieren

PORTFOLIO | WEBSITES

intelligentgovernance-german

 


A series of websites created for writers By Nicolas Berggruen and Nathan Gardels to promote their book Intelligent Governance for the 21st Century: A Middle Way between West and East in several different languages.

ENGLISH » intelligentgov.com
SPANISH » gobernanzainteligente.es
PORTUGESE » governancainteligente.com
FRENCH » gouvernerauxxisiecle.fr
GERMAN » klugregieren.de
CHINESE » ZhiHuiZhiLi.com
智慧治理—21世纪东西方之间的中庸之道

 

Quote of the Month

ON THE BRAIN

An artist is not paid for his labor but for his vision.
– James McNeill Whistler, painter (1834-1903)

 

Intelligent Governance

PORTFOLIO | WEBSITES

intelligovscreencapture

 


A series of websites created for writers By Nicolas Berggruen and Nathan Gardels to promote their book Intelligent Governance for the 21st Century: A Middle Way between West and East in several different languages.

ENGLISH » intelligentgov.com
SPANISH » gobernanzainteligente.es
PORTUGESE » governancainteligente.com
FRENCH » gouvernerauxxisiecle.fr
GERMAN » klugregieren.de
CHINESE » ZhiHuiZhiLi.com
智慧治理—21世纪东西方之间的中庸之道

 

Toni L. P. Kelner, Mystery Writer

PORTFOLIO | WEBSITES

tonikelnerscreencapture

We’re so happy to have just completed a new site for mystery writer, Toni L. P. Kelner! You’d love her recent anthologies with Charlaine Harris. Check them out!

 

Enterocyte: Cu, Fe, H

PORTFOLIO | DIAGRAMS
 

Enterocyte

PORTFOLIO | DIAGRAMS
 

Summary Diagram

PORTFOLIO | DIAGRAMS
 

Physiology of the Gastro-intestinal Tract

PORTFOLIO | DIAGRAMS
 

Modern Nutirion Diagrams

PORTFOLIO | DIAGRAMS
 

Quote of the Month

ON THE BRAIN

“I am moving forward with my music, universal language, expressing things of value. And if there’s some people want to listen, they’re welcome. I’m just like the birds. They sing. Those who like can listen and those who don’t, don’t have to.”  — Sun Ra

 

501px-Heartbleed.svgSome of you may have heard stories in the news lately about the HeartBleed “Virus” attacking some very high-profile websites. It was definitely a big deal and it was a very surprising issue for the tech world because it went after a specific, very widely used method of securing websites that had, up until this point, been viewed as very secure.

Most security authorities have advised that people change passwords on their more sensitive logins, which we would recommend as well. A note to WordPress users, although WordPress doesn’t typically use the style of security (called “SSL”) that was affected by HeartBleed, WordPress has updated their files for further protection, so it’s a good idea to update to the most recent version of WordPress as well.

Please continue to be careful about where you login to your site and as always protect your passwords!

More information about the Heartbleed Bug »

 

explorerAs if we needed another reason not to use Internet Explorer, there is currently a security vulnerability in all versions of Internet Explorer (or “IE”) targeting financial institutions and defense companies/contractors. Computer users still using Windows XP are particularly vulnerable. It’s believed these attacks are an information gathering effort. Microsoft will most likely be providing a program update to fix the problem soon. But in the mean time, we would suggest you use an alternative web browser such as Firefox or Google Chrome.

For those of you who aren’t computer savvy, if you have Windows this program is probably what you think of as “The Internet.” It’s a big lowercase E with a gold circle around it.

As a helpful guideline, the University of Florida Information Security Office has issued the following recommendation: Avoid financial and defense (military) related Web sites until Microsoft releases a patch – only go to these types of Web sites if it is absolutely necessary and do not use Internet Explorer until a patch is released. And users are advised to avoid using Internet Explorer when possible until a patch is made available. Users should consider using an alternate web browser such as FireFox, Safari, or Chrome when use of Internet Explorer is not required.

A link to a CNN story about the IE threat »

Visit these pages to download the alternative web browsers:

Firefox
Google Chrome
Apple’s Safari

 

This is a great blog post written by Angel Pachkowski of Photography 35 (one of our clients), with some things to keep in mind when posting photos online. http://www.photography35.com/facebook-creates-insta-problem/

 

New Paths to Heart Health

PORTFOLIO | PRINT

UF Health (previously UF&Shands) featuring their revolutionary hybrid approach to cardiac care. Interventional cardiologists and cardiothoracic surgeons are collaborating to perform new minimally invasive procedures, and saving the lives of many who might not survive under traditional care. The maze imagery evolved from the description of one newer minimally invasive procedure in which a catheter is navigated through the body to the heart where treatment is administered directly to diseased area.

ufshands-heartmazecard ufshands-heartmazecardback ufshands-heartgraphic

 

The description from YouTube says it all. “This is my favorite 4min selection of a larger work by Ralph Steiner. The original was silent, and the DVD had it set to classical music. I have swapped the audio for an electronica/industrial track by 3 Liquid Hz – Little Boy.”

 

Another Geek Moment

ON THE BRAIN

By now, you can probably tell that we’re a little geeky here. So here’s your geek moment for the day:

This is a video taken by NASA’s Solar Dynamics Observatory of the Sun’s 4-hour solar eruption on December 31, 2012. The video shows a bright plume of magnetic plasma erupting from the surface of the Sun.

 

Putting Things in Perspective

ON THE BRAIN

Putting things in perspective: Earth and our moon as seen by the Messenger Space Craft while orbiting Mercury.  Amazing….  The earth and moon are the two bright spots in the lower left quadrant.