This is a great article about the newest version of the Google Algorithm (the formula they use to rank websites in search results).  It’s probably a little heavy on the techie-speak for most, but it elaborates on some of the reasoning behind our approach to Search Engine Optimization.  If you build things the right way, people will find you.  Artificial means to building search engine placement will typically hurt you in the long run.  http://marketingland.com/penguin-google-doesnt-owe-you-a-living-10968